Tag Archives: blogs

More on Blogging Disclosures

By Barclay | Published: January 29, 2010

Following up on this post about new FTC guidelines affecting the disclosures that bloggers may need to make. A new post on blogcatalog provides some useful insight: As of December 1, 2009, new FTC guidelines went into effect requiring bloggers to disclose any time they are compensated for endorsing or reviewing products or services. Bloggers [...]

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Employee Blogging and New FTC Advertising Rules

By Barclay | Published: January 25, 2010

Interesting perspective on the impact of new FTC advertising guidelines on blogging. The concept is that employees posting on blogs and other online properties without identifying their connection to their employer could run afoul of rules requiring transparency around endorsements. Read the opinion here. Read the FTC guidelines here (PDF) : (16 CFR Part 255 [...]

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