Employee Blogging and New FTC Advertising Rules

Interesting perspective on the impact of new FTC advertising guidelines on blogging. The concept is that employees posting on blogs and other online properties without identifying their connection to their employer could run afoul of rules requiring transparency around endorsements.

Read the opinion here.

Read the FTC guidelines here (PDF) : (16 CFR Part 255 – Guides Concerning the Use of Endorsements and Testimonials in Advertising)

One comment

  1. Pingback: More on Blogging Disclosures – Barclay T. Blair

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s