As if retaining, deleting, and producing email messages wasn’t challenging enough, now we have an exciting new tool[1. Yes that’s sarcasm] that allows private conversations to occur around public email messages.
Bccthis is a tool that embraces the fact that private conversations often form around public streams. They’ve created an Outlook plugin, a Twitter web-app, and soon, a BlackBerry application, to streamline these types of conversations.
The Outlook plugin adds in a separate body and recipient field to a message. The Twitter app — via a bookmarklet — lets you bcc people on a tweet in the form of direct messages. [emphasis mine]
My head hurts trying to think through the implications of this innovation[2. Yes, that’s sarcasm too.]. Isn’t this just an invitation for employees to create the kind of off-the-cuff personal opinions about a company’s products and services that always provide the case-ending smoking gun, á la, “Can I look forward to my waning years signing checks for fat people who are a little afraid of some silly lung problem?”[2. Email reportedly from drug company exec embroiled in Fen-phen litigation. See here for more information on the quote and here for background on the litigation.]
OK, so the idea behind this product seems pretty cool. But we all know that it will be implemented without any thought given to the information governance implications. Just like email itself.