Social Media Governance – Let’s Write a Policy Together

Do you have a social media policy? No? Well, come get one. I am very pleased to announce two new Social Media Governance workshops this fall where we build a social media policy together. We ran one of these this spring and received great feedback, so we decided to expand. And this time, thanks to our sponsors and hosts, OpenTextARMA Metro NYC , and Williams Mullen, attendance is free. But, spots are limited, so please register soon.

What is the Social Media Governance Workshop?

It’s a hand-on half day. It’s an interactive event where a small group of practitioners are lead through a series of presentations and exercises that teach them how to craft a social media governance policy and program. The workshop examines the business, legal, and technology issues related to social media use in the enterprise through real-world examples and use cases. It provides examples of how leading organizations have addressed social media governance issues and provides a forum for participants to discuss issues unique to their organizations.

Why Do We Need a Social Media Governance Program?

Social media has emerged as the next governance frontier for the enterprise. Employees at organizations large and small are using social media to conduct business – with or without the knowledge and support of their organization.  Social media can bring many benefits but it also carries risks – especially if it is not formally legitimized and governed. At the same time, a heavy-handed approach to governance will simply frustrate users and diminish the value of the technology. Organizations need to take a balanced approach. This hands-on, practical workshop will teach practitioners how to help their organizations achieve balance in social media governance.

What You Will Take Away

Workshop participants will learn how to develop a social media governance policy and program at their organization that effectively balances business, cultural, legal, and technology requirements.  Each workshop participant will leave the workshop with a social media policy template that they can continue to develop and customize for their organizations.

Topics covered include:

  • The technology behind social media and the challenge it represents
  • Typical use cases for social media in the enterprise
  • Organizational and cultural issues: how much governance is right for your organization
  • Legal and regulatory issues related to social media and how they affect your organization
  • Key components of a social media policy
  • Real-world examples of social media governance issues and solutions

Event Details

Registration is currently being accepted for two events.

#1: Raleigh, North Carolina

Wednesday, October 3, 2012
9:00 AM – 1:00 PM
Lunch will be served.

301 Fayetteville Street, 17th Floor
Raleigh, North Carolina

This event is sponsored by OpenText and Williams Mullen.

Click here to register. Given the workshop format, space is limited, so register now

#2: New York City

Thursday, October 11, 2012
9:00 AM – 1:00 PM
Lunch will be served.

New York Life Insurance Building
51 Madison Avenue
New York, NY 10010

This event is sponsored by OpenText and ARMA Metro NYC.

Click here to register. Given the workshop format, space is limited, so register now.

Author: Barclay T. Blair

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