The single most important industry event I have yet attended; densely packed with immediately useable approaches, methodologies and best practices; staffed by passionate and supremely experienced SMEs – both within and extraneous to the discipline – providing a 360-degree view of the imminent CIGO revolution; overall a grand slam. A definite repeat for next year!
Richard Kessler, Head of Group Information Governance, UBS AG
Most organizations like the Information Governance Initiative do not publicly share the results of post-event surveys, but I work hard to be different and transparent. So, in that spirit, I am going to share results of the May 2015 CIGO Summit participant survey that just came in.
Overall, I’m really happy to see that in almost every metric we exceeded our goals. In one area we could have done better, but I knew that would be the case going in and will explain why. If you missed the CIGO Summit, check out this excellent write-up on the event.
Overall Event Satisfaction
So honored to be a part of such a diverse group of IG experts. The ability to collaborate and discuss directly with your speakers is invaluable! Leave it to the IGI to start the trend away from the power point/listen/5-minute Q&A all are accustomed to. Exactly what separates IGI/Barclay and the Gang from the impersonators. (Ok – might need to not be so harsh – I’ve been drinking)
Nearly all participants said they were very satisfied (71%) or satisfied (20%) with the event, proving that our commitment first and foremost to events that provide value to the participants is paying off. As insiders, we have seen with our own eyes that most industry events are actually designed almost exclusively for the sponsors. I believe that this serves neither the sponsors nor the participants. It is a difficult balance to strike, and it is much more work to put the participants first. For the CIGO Summit, we undertook a “by invitation only” model, which meant that I personally invited or approved each and every participant in the room. Believe me, this process is not fun and I had many painful conversations with excellent consultants and experts (personal friends in many cases) as to why they could not attend. Why? Because I wanted to make sure that the room was filled with senior, working IG practitioners. The providers in the room were a select number of excellent subject matter experts from IGI supporters who had funded the event itself. Quite frankly, without those supporters, this event would not have happened. We simply cannot charge attendees enough to cover the costs, much less pay ourselves (see below for more details).
This process was the right process for this event, given its focus and goals. It is not the right, or even necessary, process for other events that we do. For example, our next big event, InfoGovCon15 is inexpensive ($400 or less for 2.5 days), democratic (with session voting), and open to all.
As good as these results were, I have to say it still bothers me personally that 1 person (the 3.2% below) said that they were “very dissatisfied” with the event. Why? What did we do wrong? Were you at the wrong event? If you are reading, please contact me and let me know.
Why Did People Come to the Event?
It is so important, as we all march down this new road, that we learn from each other and exchange lessons learned. I love that this forum gave me a chance to meet my peers and be educated!
Nearly 100% of participants said that the reason they attended was to “learn what others are doing to advance information governance at their organizations.” It is very rewarding to see this result because so much of what we do at the IGI is focused on connecting our members to other members. You consistently tell us things like, “please just help us understand what other organizations are doing,” a request we have worked to fulfill in multiple ways, including our Annual Report, our online community of thousands of IG practitioners, our IG Boot Camps, our soon-to-be-published Benchmarking Report, and events like CIGO Summit and InfoGovCon. The next most common answer was “to network,” a very closely related concept.
How We Did on the Details
What a great and diverse group of colleagues. The event allowed us to share our IG stories. It is so helpful knowing I’m not alone in my IG pain.
Sharon Keck, Polsinelli, PC
Events live or die based on the details, and I was happy that each aspect of our conference from the smallest detail to the highest-level theme was highly rated. (i.e., in each case, higher than 4 out of 5). For example, participants rated the speakers at 4.45, the registration process 4.6, and the individual interaction at 4.26.
Information is not an IT problem, but a business problem. The CIGO Summit provided the perfect vehicle for developing a corporate cross-functional information strategy (Marketing, E-Discovery, Compliance, IR, Business Practices investigations, etc.) that balances organizational legal and technical challenges while maintaining business critical information in a consistent and defensible manner in order to deliver critical elements to support sustainable growth. I highly recommend it to those that wish to align themselves with thought leaders in the space. Get out in front of the information conundrum (volume rich, knowledge poor) and become an advocate for change.
Tim Kaufman, UTC
Our speakers, who we chose very careful and curated to fit into the overall theme and goal of the event, were also rated very highly, with each speaker receiving a rating over 4 out of 5. A certain senior level IGI official, who hosted and facilitated the event, received the highest speaker rating (but please don’t tell him that as he is already almost unbearable).
Unlike most industry events, we folded paid, professional speakers into the program because we wanted to expose our participants to fresh, expert viewpoints that would help them grow as IG leaders. Those speakers were also rated highly (4.43 and 4.11). We also put our sponsor speakers through the wringer, asking them to encapsulate their most important messages into a 6 minute and 40 second presentation comprised of 20 slides that auto-advance every 20 seconds. Each one of our sponsor speakers (Sue Trombley, Rob Hamilton, Julie Colgan, and Trent Livingston) rose to the challenge and did a magnificent job under pressure in providing useful, targeted information for this audience, and they were highly rated as well (an average rating of 4 out of 5).
What Did Participants Like Most About the Event?
Participating in the CIGO Summit was a unique opportunity to engage with many of IG’s leading professionals. The thorough and fast-paced agenda exceeded my expectations, both from a content perspective and as a venue for the frank exchange of ideas.
Here’s what participants told us they liked most about the event:
- Seniority of delegates.
- Event size and very interactive.
- So many senior IG people in one place- there is power in numbers and an agreement on how to move forward.
- Impactful agenda. Powerful interaction. Brilliantly executed.
- The interaction with brilliant IG visionaries and practitioners.
- The care with which it was designed.
- Being able to interact with so much talent and experience.
- Being involved with people promoting an emerging field
- The professionalism with which polarized opinions could be discussed
- Incredible gathering of IG thought leaders. Great speakers, great activities.
- I learned a lot, got inspired, and met lots of smart people.
- Practical insight from practitioners, war stories, gathered a really high-quality group
- I liked the mix of people who attended and the content was excellent.
- The constant collaboration and not just a PowerPoint and a person – it was like having a conversation with your speaker.
What Did Participants Like Least About the Event?
When designing this event, I had a pretty good idea what the answer to this question would be:
- Compressed timeframe.
- I actually would have liked it to be longer.
- Intense day – very packed.
- Not enough time for topic.
- Not enough time!
- Time crunch.
- Very long intense day. Might be better over 1 1/2 days.
- Went too fast.
- That it only lasted a day.
I literally cannot think of the last time I went to an event and left thinking that it was too short. If we had to fail in some way, I’m happy to fail in this way. I absolutely acknowledge that that we tried to do too much in one day. But, we had committed to a one-day event (somewhat arbitrarily I suppose, based on the assumption that it would be easier to pull off, which now I realize is not true) a long time ago, and needed to stick with it.
So, I aggressively cut and cut until I arrived at what I though needed to be the minimum topics we needed to cover. I knew it would be intense. I knew it would be too much. But I was more comfortable making a mistake in that direction than the other, which I could not bear: i.e., empty, fluffy, retread content full of the same old platitudes squeezed between hour-long “networking breaks.”
Let’s talk about some of the other things that people did not like:
- “Having vendors there.”
The market simply does not enable us to host an event like this, with people of this level of seniority, in an accessible major city, with the expected level of fit and finish, without sponsors. Without sponsors, the ticket price of this event just to allow us to break even on the hard costs would have been over $2500, which seems like a lot for a one-day event that does not result in some kind of certification or specific set of marketable skills, or at least promise to change your life forever. If we actually wanted to make money, and cover the thousands of hours of planning and execution time an event like this takes, we would have to charge much more.
Or, we can ask for the support of the providers in our IGI community, which we did. But, we did it in a very considered way. Our sponsors were allowed to send 1 or 2 people (depending on sponsor level) to the event, and not sales and marketing people. They needed to be senior IG subject matter experts who could contribute to the discussion. And that is what we did – we had several of the most recognized provider SMEs in the room who added great value to the discussion.
Also, there is a very clear and obvious reason to “have vendors in the room.” Quite simply, the problem of IG cannot be solved without technology. In my view, information about what technology is available and what it can to is just as valuable as information about experiences, successes, techniques, and tips. At the IGI our mission it to promote IG as far and wide as we can, and that includes promoting awareness of what is possible with technology currently available on the market.
Now the obvious question: why don’t we just do the event at a less expensive location, and let participants pay a lower rate, but one that would cover both the hard and soft costs? Well, if anyone has any ideas on how we attract and satisfy a room of CxO, SVP, VP, and Director-level attendees who already have too much on their plates to an event, venue and location that costs less than half of what a typical venue costs, please call me immediately at 646 450 4468. That being said, the hotel conference business is not a pleasant one, and we are looking at alternative venues and approaches that can both reduce costs and increase attendee value.
Would People Attend Again?
Hard numbers and soft skills: Great case studies, roadmaps and networking toward elevating the information governance stewardship. Thank you.
84% of people who attended said it was very likely (52%) or likely (32%) that they would attend this event again next year. We will do this event again, and evolve it each time, many more times. The focus of this first event was to introduce the concept of the CIGO, and to build a Playbook that aspiring CIGOs and other in that ecosystem could use to explain the role and help build the case for it (look for the first edition of the Playbook in July). We will continue to provide education, networking, and community around the topic of IG leadership. We got the ball rolling with this event and will continue as a core part of our mission.
Thank you to everyone who attended and to everyone who made this event a success. If you want to participate in or support our next CIGO Summit, please let me know.
Interesting times the past couple of day, with revelations that Hillary Clinton exclusively used a personal email account and also a private email server in her home to conduct business while she was Secretary of State. Illegal? Election politics? Bad practice? Why was it necessary? All valid questions.
There must have been a conversation between executives and the IT department at the Secretary of State’s office about this, and it’s fascinating to imagine how that conversation went. What reasons were offered? Did anybody push back? Was there a discussion of why this was a bad idea for everyone except Hillary (or maybe her as well – time will tell).
Federal Records Act or not, it is nearly impossible for me to imagine the same conversation happening in the private sector – a high-powered executive who comes into a company and demands to use their own email server and their Gmail account to conduct all company business. It just wouldn’t happen, at least not any any company that has read a newspaper in the past 20 years.
I’ve been listening to vintage Bob Newhart lately, specifically “The Button-Down Mind of Bob Newhart,” which amazingly was his first big standup performance, recording, and the one that made him a star. In the spirit of Bob, here’s how that phone call might go.
Hey Steve, Barry here. How are things in IT? Good? Good.
I need to talk to you about getting the new VP of Sales set up. Yeah, she’s starting Monday.
Yeah, that Hilary. Yeah from the New York office. Right, big promotion.
Anyway, let’s see if we can get her all set up for Monday . . .
A call from her? What she she say?
She doesn’t want an email account? Well why not?
She didn’t say? How are we going to communicate with her?
She wants to only use a personal Gmail account?!? And she has her own email server at her house . . . you said no, of course . . .
You didn’t? What the hell, Steve . . . . yeah . . . yeah . . . authority from who?
She didn’t say?
She was scary? Like scary how?
Hmm. Right. And there’s no way we can talk her out of it?
She wouldn’t take the job?!
She sounded serious did she?
OK, fine, fine.
Don’t we have policies on this kind of thing, Steve?
Nobody takes them seriously?
I know the email system is terrible, Steve . . . yeah I know you need more budget . . . right, right . . . but listen, I use the damn thing.
What the hell are we going to do if we get sued? How do we get her email from Gmail? How do we make sure she isn’t spreading our stuff all over the place?
What did the lawyers say?
Haven’t returned your calls?
Just as well, you remember what happened last time those bastards stuck their fingers . . .
Yes, I know I’m a lawyer, Steve. That’s why I can make those jokes.
Just published, over on LinkedIn, an exclusive mine case study about how Rio Tinto, one of the world’s largest mining companies, is using Active Navigation to remediate over a petabyte of unstructured content (over a billion files) that’s spread out over 5 continents. So far they have found that at least 40% of it can be thrown away or archived. However, the most interesting part of the story is the deal structure. Rio Tinto and Active Navigation designed a shared risk/reward approach where the vendor only gets paid when it delivers. The money flows when the vendor identifies content that can be deleted or archived to Amazon Web Services. But, it also gets paid when it identifies the good stuff – the content that has true value to the business. In other words, Active Navigation is compensated for generating customer value, whether that value comes from identifying chaff or identifying wheat.
Yesterday I published my first blog post on LinkedIn about the most fascinating subject known to people-kind: the definition of information governance. Believe me, this wasn’t my first blog post on the topic, just the first time I had published on LinkedIn. Anyway, in the post I discussed the definition we are advancing at the Information Governance Initiative and talked a little about my history with IG. My post came in the midst of some great back and forth among folks like @parapadakis, @piewords, @schellberg, @jimerrifield, @chris_p_walker, and @rlayel on Twitter and great blog posts by George, James, John, Laurence and others about the core concepts of IG. Who knows if anyone outside this circle finds the subject as fascinating as us, but what the hell, long tail and all that.
Anyway, today George published a thoughtful critique of the definition. Earlier in the day I was reading about a back and forth between a New York Times columnist and Walmart that has gone viral. It’s pretty interesting and funny (I mean the exchange, not the underlying issues being discussed) and feels like an important moment in how social media is radically changing the way that organizations interact with the media outlets who cover them. In any case, I was inspired (not that my output is “inspired) to steal the technique, and pulled out my virtual red pencil to respond to George’s post, hopefully with less snark that the Walmart exchange. I’ve never met George but I’m sure we are almost certainly much, much closer in our positions that the NYT columnist and the Walmart PR flack. Below is the relevant portion of George’s post, and my response. You can read the whole post here.