Tagged: advertising

Employee Blogging and New FTC Advertising Rules

Interesting perspective on the impact of new FTC advertising guidelines on blogging. The concept is that employees posting on blogs and other online properties without identifying their connection to their employer could run afoul of rules requiring transparency around endorsements.

Read the opinion here.

Read the FTC guidelines here (PDF) : (16 CFR Part 255 – Guides Concerning the Use of Endorsements and Testimonials in Advertising)