Following up on this post about new FTC guidelines affecting the disclosures that bloggers may need to make.
A new post on blogcatalog provides some useful insight:
As of December 1, 2009, new FTC guidelines went into effect requiring bloggers to disclose any time they are compensated for endorsing or reviewing products or services. Bloggers should now be disclosing any time they receive payment, free products or services, or perks in return for a post on their blogs. Also any relationship with a company or organization that can be viewed as creating a conflict of interest should be disclosed. It is also a good idea to add disclosures to any past posts that still receive a decent amount of traffic.
The post also points to a website that apparently provides ready-made disclosure language.
Interesting perspective on the impact of new FTC advertising guidelines on blogging. The concept is that employees posting on blogs and other online properties without identifying their connection to their employer could run afoul of rules requiring transparency around endorsements.
Read the FTC guidelines here (PDF) : (16 CFR Part 255 – Guides Concerning the Use of Endorsements and Testimonials in Advertising)